Future of Media Currencies Roundtable & White Paper for GfK
iMedia organised and managed a private Roundtable of cross-sector stakeholders from the digital advertising industry to discuss and debate the future of media currencies. We delivered a Roundtable that was attended by leading players from across the ecosystem with content that sparked a meaningful and insightful debate. Participants included digital platforms Google, Facebook and Oath; global ad agencies Publicis and Dentsu; media owners from broadcast TV and digital; a programmatic audience platform; representatives from a national advertising association and a large national market JIC (Joint Industry Committee). We also worked with GfK in drafting and publishing a follow-up white paper titled ‘Is Chaos the New Order – Three Scenarios for the Future of Media Currencies’.