Understanding the Current and Future Impact of Artificial Intelligence research for Xaxis

iMEDIA managed and executed a piece of research on behalf of Xaxis (a WPP company) to review how AI is being used across the digital advertising industry and its future impact. We managed the project through survey design, implementation, recruiting respondents, data analysis and report production. The survey garnered 1,000+ stakeholder responses which delivered pan-European insights on a cutting-edge topic driving thought-leadership and business opportunities for Xaxis.